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  Conservative Aggressive Calculate your Own
Average number of leads in a month 60 90
Current Enrollment % 10% 10%
Average Revenue per enrollment $900 $900
Missed Opportunities 2 3
 
Average Hourly Salary for Administrative Staff $12 15
Average Time saved by eliminating manual tracking 10 15
Direct Savings on Labor $120 $225
 
% increase in enrollment due to effectively following up 15% 25%
Monthly Revenue increase $2,700 $12,150
Increase in Enrollment % by not missing opportunities $1,800 $2,700
 
Average Monthly Marketing budget $1,000 $1,500
Increase in Leads by spending on the campaign that delivers more results. 20% 25%
Projected Additional Revenue $1,080 $2,025
 
Average Time spent on manually emailing Prospects 10 10
Time savings by using Integrated Email Marketing 25% 35%
Labor Savings with Email Marketing $30 $53
 
Direct Cost
School CRM Professional Plan Cost $59 $59
Integrated Email Marketing $10 $10
Total Monthly Cost $69 $69
 
Total Monthly Increase in Profit $3,030 $5,003
 
School CRM ROI 43.91 72.50